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Booking Bonnaroo with AC Entertainment: The What Podcast High Five Clip

The process behind picking the artists that perform each year

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bonnaroo booking the what podcast interview ac entertainment
The Chicks at Bonnaroo, photo by Anthony Merriweather

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    The What Podcast is back with another High Five Clip! This week, the crew dial the clock back to 2020 when they traveled to Knoxville, Tennessee for a conversation with Ted Heinig, Stephen Greene, and Bryan Benson of AC Entertainment to talk about how they book the lineup for festivals such as (you guessed it) Bonnaroo.

    The trio of guests discusses booking artists while not being able to see all of them, how they avoid double-booking conflicts, and how important timing is for both the artists and the festival. They then discuss how they helped kickstart the careers of artists like Alabama Shakes and The Black Keys.

    Listen to The What Podcast chat with AC Entertainment representatives Ted Heinig, Stephen Greene, and Brian Bensonor or watch it via YouTube below. Also make sure to check out the full episode here. While you’re at it, go ahead and like, review, and subscribe to The What Podcast wherever you get your podcasts. You can also follow the Consequence Podcast Network for updates on all our shows, and snag our “Radiate Positivity” T-shirt on the Consequence Shop.

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